We take your initial concept and combine it with everything we’ve learnt to create a strategy that articulates your brand, guides product development and design, and provides a long-term vision of your business.
An important part of the development process is finding out whether your concept has what it takes to become something great. We’re not afraid to ask the hard questions to better understand your market and competitors.
The aim of the analysis phase is to draw insights from all the data we’ve collected from our research. Capturing, organising and making inferences from the “what” can help UX designers begin to understand the “why”.
The design phase of a UX project is collaborative and iterative. Building on the user feedback loop established in previous phases, the design process puts ideas in front of users, gets their feedback, then refines and repeats until it’s perfect.
Once everyone’s happy with the UX design, it’s onto actually producing the product. This is where the high-fidelity design is fleshed out, content and digital assets are created and a BETA version of the product is validated by stakeholders and end-users through user stress-testing sessions.
As soon as we get the green light, it’s go-time, but our job doesn’t stop there. We constantly track and measure engagement to ensure any updates to improve performance and user experience are implemented.